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Céline retail concept

In the main store on Avenue Montaigne in Paris we proposed a design around a pool in the basement, with a series of gardens at entrance level. The walls are wallpapered with plants, while a perimeter plinth defines the boundaries of the series of gardens and provides seating and areas for display. Walk-in hanging rails occupy the space in the middle.

For other shops, concessions and shop-in-shops, we see the shop as a pool, in blue carpet, with edges for sitting and displays, and an enclosure provided by perspex screens laminated with plants.

The project, to develop the architectural and display components of a new retail concept for the brand CÉLINE.