In the main store on Avenue Montaigne in Paris we proposed
a design around a pool in the basement, with a series of
gardens at entrance level. The walls are wallpapered with
plants, while a perimeter plinth defines the boundaries of the
series of gardens and provides seating and areas for display.
Walk-in hanging rails occupy the space in the middle.
For other shops, concessions and shop-in-shops, we see the shop as a pool, in blue carpet, with edges for sitting and displays, and an enclosure provided by perspex screens laminated with plants.
The project, to develop the architectural and display components of a new retail concept for the brand CÉLINE.